The author, Gérald ghislain
GÉRALD, YOU’VE JUST LAUNCHED YOUR LATEST OPUS, SOLD OUT, IN THE THIS IS NOT A BLUE BOTTLE COLLECTION. WHERE DOES IT FIT WITHIN HISTOIRES DE PARFUMS, YOUR BRAND OF 25 YEARS?
Yes, 25 years already! A quarter of a century spent writing stories with and through perfume. What fascinates me is how scent is tied to memory more than any other sense, it sparks emotions instantly. For me, perfume is a way to connect deeply with others.
Each fragrance I create is a piece of me: sometimes a side of my personality, sometimes a tribute to someone I admire, or even a question that obsesses me. What I want is to share those emotions and open a door so others can enter my world and enrich it with their own. It’s a dialogue, really.
The This Is Not a Blue Bottle collection came after years of this back-and-forth, human and creative.
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It’s Not “Sold Out.” It’s SOLD OUT!: Gérald Ghislain on the Betrayal of the Senses
For 25 years, Gérald Ghislain has written stories through perfume, not as products, but as emotional portals. With every fragrance, he builds a dialogue: between memory and instinct, between what w...
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Why Being “SOLD OUT!” Might Be Your Best Resolution
Every January arrives with a familiar script. New habits. New goals. New versions of ourselves we promise to become. We resolve to do more. Be better. Try harder. Improve endlessly. But what if thi...
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Why the Best Gifts Are Always Sold Out
Every December, it happens again: the race, the rush, the scramble to find something meaningful. We hunt for gifts that feel rare, the last candle on a shelf, the final edition of a book, the limi...
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